What company's longtime mascot is officially known as Bibendum? Explained

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What company's longtime mascot is officially known as Bibendum? Explained


Michelin, the renowned French tire company, is associated with the mascot officially named "Bibendum," more widely recognized as the "Michelin Man." Introduced in 1898, Bibendum stands as one of the earliest brand mascots globally. Crafted to mimic a stack of tires, this jovial figure is depicted as a round and amicable character fashioned entirely from white tire shapes. His name is derived from the Latin phrase “Nunc est bibendum” ("Now is the time to drink"), reflecting an initial advertising campaign where he humorously "consumed" road obstacles, spotlighting the endurance of Michelin's tires.

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